Home Business Unimaginable Meals’ burgers to be launched in Canadian grocery shops

Unimaginable Meals’ burgers to be launched in Canadian grocery shops


© Reuters. Staff work on the Unimaginable Meals headquarters in Silicon Valley, in San Francisco, California

(Reuters) – Unimaginable Meals’ burgers might be launched in almost 600 Sobeys Inc shops in Canada and on the retailer’s on-line grocery dwelling supply service beginning this week, the plant-based burger maker stated on Monday.

Sobeys would be the unique retailer for the corporate’s flagship Unimaginable Burger till February 2021, Unimaginable Meals stated in an announcement.

The burger is offered in additional than 450 eating places throughout the nation, and debuted in a dozen of Canada’s high eating places a month in the past.

Unimaginable Meals began promoting its fake beef burgers in Hong Kong and Singapore grocery shops final week, as the corporate vies to bolster its presence in Asia, earlier than getting into the doubtless profitable mainland China market.

Unimaginable Meals has been quickly increasing its retail footprint, promoting its merchandise in hundreds of grocery and retail U.S. shops and has secured $700 million in funding this 12 months, bringing complete funds raised since its founding in 2011 to $1.5 billion.

Unimaginable Meals and rival Past Meat Inc (O:) have struck high-profile offers with a number of restaurant chains, together with Subway and KFC, however have needed to discover new methods to remain afloat as many chains have been compelled to restrict operations as a result of COVID-19 pandemic.

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